Innovative Setup Assistance and Cross-Brand Phone Support Take the Confusion out of Home Entertainment Electronics

New York, N.Y. -- May 1, 2008 – Today's home entertainment technologies have become so complicated that people often joke that they need an assistant to work them.  Now anyone can have their own personal tech assistant, available 24/7, online and over the phone, with two new products from CE Interactive, Wirewize and Wirewize LIVE.  Both services help consumers get the most out of their electronics, with no learning curve and with live telephone support from trained specialists, whenever they need it. 

"With home theater products becoming more and more sophisticated, people have been hard pressed to understand and use the technologies that they own," says CEO Dean Summers. "Wirewize guides even non-technical consumers through correct cable selection and hookup, and Wirewize LIVE provides a true cross-brand solution for live expert product assistance, available around the clock.  Consumers have been waiting for this for a long time."

Using Wirewize, all the user has to do is enter the brands and models of the products they own (or intend to own) into an online "System Locker". Wirewize does the rest, offering step-by-step hookup instructions, much like a "MapQuest" for home electronics.  System lockers can be shared with other users, or with manufacturers and retailers, who can now maintain long-term customer retention programs with their customers that extend over time.       

Wirewize LIVE is the industry's first nationally available, cross-brand phone support system for home electronics.  Trained U.S.-based representatives are on call 24/7 to offer a helping hand with setup assistance and product education.  Wirewize LIVE is available in affordable 7-day, 30-day and 365-day packages that are designed to help any customer at any point in the purchase cycle, and offer consumers a compelling alternative to costly in-home service calls. 

Endorsed as a cross-brand, industry-wide solution by the Consumer Electronics Association -- which honored Wirewize as the first technology company ever to receive direct CEA investment -- Wirewize has been designed for both consumers and the CE trade.  Wirewize has been successfully tested and deployed by leading national-footprint CE retailers and top-tier CE manufacturers, both of which will use Wirewize not only as a help tool for their customers, but also as a way to retain ongoing relationships with them.

Wirewize, which is currently in its beta version, is a free service that can be accessed by anyone with an Internet connection and a web browser at www.wirewize.com.  Wirewize LIVE is currently available in select CE retail outlets.  Wirewize LIVE will soon be available via a convenient toll-free number to consumers everywhere.

About Wirewize
Wirewize is a product of CE Interactive, a New York-based information technology company whose mission is to simplify the consumer electronics experience.  CEI has developed Wirewize as the definitive platform that clarifies cross-brand connectivity, reduces “no fault found” returns, improves brand loyalty, and greatly enhances the customer experience.  CEI’s Wirewize platform embodies cross-brand product attributes, metadata and advanced logic, and delivers this powerful combination through a variety of products for retailers, manufacturers, service providers and consumers.  More information about CE Interactive can be found at www.ce-interactive.com.